Did you know that the best days to increase your reach on Facebook & Twitter is Midweek and on Weekends and that most sharing on Facebook is on Saturday? Another key statistic is that the best times during the day to post on both FB and Twitter is at Noon and 6PM. Here’s another great one: you will have a 350% increase of Twitter Click Through Rate (CTR) if you tweet 1-4 times per hour.
This key information can make the difference on if you are being heard, or if you are disappearing into the masses.
Timing is crucial when it comes to social media. Knowing when to post a status update, tweet a blog post or send out an email newsletter can make the difference in its effectiveness. After all, it does not do much good to share a video early in the morning if your readers, fans or customers are typically not active until late in the day. So, what is the best time of day to post Facebook Page or Twitter updates for your business?
Truthfully, the best time of day depends on your target market. Knowing your target market’s social media habits is the best way to determine the right time of day or day of the week to post. With that said, there are certain times of the day and days of the week that are statistically more active. While such statistics are not universal for all markets, they do provide some insight into generalized high traffic times. Sharing status updates and other content during high traffic times increases the chance of exposure to existing and potentially new fans and followers.
KISSmetrics published an infographic in June, titled The Science of Social Timing. Information was gathered from a variety of sources and aggregated into a graphic to show the highest traffic times for various social media outlets. According to KISSmetrics, the busiest time of the day on Facebook is noon, Eastern Standard Time. The busiest day for Facebook users is Saturday. Presumably, most users log into Facebook during their lunch hour to “check in” on their social network, then again during the weekend to hang out and catch up.
Below is all of the Data in chart form. You can also click on the link at the bottom to download a PDF version.
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